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Curriculum Vitae

KEY SKILLS

  • Expert in the development of digital marketing strategies and the implementation of groundbreaking marketing campaigns and initiatives across all online media. Solid experience in leading the delivery of complex eBusiness projects

  • Creative approach to the management of eCommerce websites within the UK and across Europe – with proven ability in identifying and implementing enhancements to optimise search engine marketing, customer experience and maximise business results

  • Strong commercial awareness across a wide range of services & products, provided both directly to the customer and in a business to business environment

  • Excellent communication / negotiation skills, enabling sound relationships to be developed and maintained with external suppliers, partners and colleagues

  • Enthusiastic thought leader, experienced in the management and development of teams, with a focus on delivery

  • Detailed knowledge of Call Centre Management and consumer channel integration

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WORK EXPERIENCE

Jul 2008 to-date                        European Head of Web Marketing, Mio Technology

Key Responsibilities

  • Responsible for the website presence across Europe for the Navman & Mio retail brands
  • Responsible for pan-European marketing activity including SEO, PPC, email and display advertising
  • Key contribution to the Global Digital, Social Media and eCommerce strategies

Key Achievements

  • Developed and implemented a new web strategy leveraging a best of breed approach across both brands
  • Launched an effective eCRM program to the 1.2 Million customer database
  • Planned and implemented a pan-European PPC campaign
  • Restructured the Web Marketing team across two European sites
  • Managed the successful online launch of new retail products including creative production & micro sites
  • Implemented the Content Management System to enable efficient language localisation, drastically reducing the cost and lead time to produce new European websites
  • Restructured the website architecture to enable improved integration between the website, customer database & eCommerce Stores
  • Selected and implemented a pan-European Digital Assess Management System

Jul 2006 to Jul 2008                        eBusiness Manager, The Automobile Association (The AA)

Instrumental thought leader in the utilisation of Digital Media – influencing internally to highlight new media opportunities and the potential business impact.

Key Responsibilities

  • Responsible for both the ecommerce processes and the online acquisition of new AA Breakdown customers
  • Creation and development of a Roadside Digital Marketing team.
  • Latterly assumed overall responsibility for the web strategy and website content across the entire AA website

Key Achievements

  • Led a review of the online journey & marketing activity, undertaking customer experience testing and implementing a comprehensive program of improvement
    • optimised key word strategy – radically improving PPC search engine activity by 30%
    • enforced brand protection on key terms – saving significant budget
    • optimised day part bidding – enabling improved budget deployment
    • focused management of our affiliate program – increasing sales volume by 50%
    • increasing online conversion rate by 350%
  • Developed and implemented a social media strategy to take advantage of the opportunities provided by blogs and social networks. Including the management of key partnership initiatives with MSN (Content hub, Escape Routes, patrol drive stories) Yahoo (Answers / Weather), Autotrader (Breakdown partner) and launching a series of motoring advice podcasts and patrol blogs.
  • Represented Digital media in working parties for several new acquisition bids.

Nov 2002 to June 2006                        eBusiness Manager, MORE TH>N

Key Responsibilities

  • Ownership of a substantial online marketing budget to produce and deliver MORE TH>N’s online campaigns across a wide product range encompassing both B2C & B2B
  • Development and implementation of MORE TH>N’s eBusiness Strategy
  • Managing strategic projects, comprising of internal and external partners, to deliver a market leading web platform with best in class transactional capability
  • Management of MORE TH>N’s eBusiness Team

Key Achievements

  • increased online sales by 100% year on year
  • Development of online CRM techniques
  • Consumer usability research and external benchmarking to inform strategy & development prioritisation

Jan 2000 to Nov 2002                        eBusiness Consultant, MORE TH>N

  • Contribution to the development of MORE TH>N’s e-channel capabilities across web, WAP & Interactive TV in preparation for MORE TH>N ‘s launch in June 2001
  • Delivery of multiple, simultaneous e-projects for both B2C & B2B
  • Developing awareness of the potential and capability of e-Technologies and providing innovative solutions for their use

1988 to 2000                                    Business Analyst, Royal & Sun Alliance

  • Development of Neural Network forecasting software to predict inbound call volumes across six virtual call centres
  • Personal responsibility for implementing a new automated staffing scheduler across all call centres

Responsibility for performance reporting against service level KPI’s across the virtual call centre